Interplay of GST and Section 194R of Income Tax

This advance ruling will have some resounding deep impact. Non-cash incentives have always lived in a grey zone under GST, until now. The Karthik & Co. TN AAR ruling offers one of the clearest views yet on how Section 194R interacts with GST valuation and supply principles. Here’s a deep dive, by J the App by JustIDT, into what this means for incentive structures, tax positions, and industry practice going forward.